History

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Parakkat's History

Mr. PrakashParakkat, the Chairman of Parakkat group of Companies, had come up in life the hard way. As one of the eight children of a single mother, he learnt the importance and value of hard work while the entrepreneurial spirit of his mother (Ms. Kalyani who started a business of processing rice from paddy) inspires him in establishing and leading Parakkat group of Companies.

The company began with two ‘pure gold’ showrooms at Kalady and Sreemoolanagaram (Kerala)but the company decided to move into 1gram gold plated jewelry. Thedecision to make and sell 1gm gold jewelry was influencedand inspired by a lightweight, elegant idol of Lord Ganapathi made from fibre and layered in gold that the couple boughtat the Swarnalokam Exhibition in Ernakulam.

The company then decided to focus on introducing a new era of ornaments affordable to all classes that would be classy, long-lasting and lustrous like gold. Parakkat Jewels established itself through exhibitions all over Kerala- followed by the launch of regular shops that were successful, leading to more branches and extension of their services in districts of Kerala.

The moderately priced and elegantly designed ornaments plated with 24-carat gold served as the choicest alternative to the demand for gold. Due to the growing price of gold, Parakkat Jewels found a ready and growing market that was fully satisfied by the price, quality and reliability of its ornaments.

Our jewelry provided a different alternative to the method of making lightweight gold ornaments that had a golden shell with fiber inners. Mr. PrakashParakkat decided to use only natural elements like copper, brass, and silver with a coating of 24 carat gold using the latest technology.

The focus on the purity of the jewelry and excellent customer service has been instrumental in the success of Parakkat Jewels. Mr. Prakash considers the point of view of the customer for all major product and business decisions. This approach was the prime motive behind making silver or copper ornaments layered in gold, making it affordable for everyone.

With Parakkat Jewels becoming famous, Mr. Prakash has been keen to make people aware of real 1gm gold to differentiate Parakkat from others in the market who are making and selling ornaments in the name of 1gm gold. This is important since there are the old ‘rolled gold’ sellers tried to capitalize on the trust in Parakkat’s 1gm gold among customers. They have advertised themselves as 1gm gold sellers and pricedthe products accordingly but sell the items that have the same quality as the old ‘rolled gold’.

Parakkat’s ‘Kalyani’ brand of ornaments, named after the mother of Mr. Parakkat, further differentiate the company’s products in the market. The brand features reasonably priced jewelry that are artistic, long-lasting and stylish. These ornaments were made with the ‘micro-foaming’method with a clear lacquer cover that was comparable to the normal ‘gold covering’ ornaments.

This served as an entry point into the market to demonstrate and convince the customers about the abiding value of Parakkat Jewels. These customers then moved over to our regular 1gm gold ornaments once they were convinced about the real 1gm gold from Parakkat when compared to the other ‘rolled gold’ sellers who have advertised themselves as 1gm gold sellers.

Parakkat’s ‘Divisti’ collection features a range of religious and spiritual idols, figurines, motifs and symbols with a variety of finishes and detailing. The products in this range include lamps, manichitrathazh, plates, glass, parra, urli, warrp, temple works like thazhikakudam, prabhavalayam, thidambu, chembu, chenmbola, golaka, kodimaram, pooja vessels, besides mementos, trophy, peepal leaves, crowns, and home décor and gifting items, etc.

These can also be customized and personalized for the customer on the image or material of their choice and any layering specifications.
The Parakkat group has now stepped into real estate, tourism, and hospitality sector too.

Locations

Parakkat Jewels has its presence at over 100 locations worldwide. We are present at all major locations from the northernmost to the southernmost tip of Kerala. We are also present in other Indian cities such as Bangalore, Madurai, Erode, Tirunelveli, Nagercoil, Oddanchatram and other places. You can also find us overseas at Dubai, Bahrain, Muscat, and in Kuala Lumpur and rest of Malaysia etc.

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